Our Brooks Adams Research services in conjunction with the services of Brooks Adams Customer Service (BACS) combine to offer a wide range of tools to garner specific research findings. We often combine services to give you the most precise data so that you can feel confident about your strategic decisions and chosen direction. We also work closely with SB&A, our affiliated integrated marketing company to carry out initiatives based on our research.
Brooks Adams Research
Brooks Adams Research employs qualitative research, quantitative research and secondary research to conduct customized studies for our clients. Specific, individual services are listed below:
- Market feasibility studies
- Market snapshot studies
- Competitive analysis
- Focus groups
- Dial groups
- Online surveys
- 50+ online consumer panel studies
- Virtual focus groups
- Lifestyle segmentation studies
- One-on-one and mini group interviews
- Professional and expert interviews
- Demographic studies
- Ethnographic profile studies
- Satisfaction surveys
- Net Promoter Score studies
- Ad and product concept testing
- Market mapping
- Direct mail and telephone surveys
Brooks Adams Customer Service
Brooks Adams Customer Service (BACS) is an inbound and outbound telemarketing group dedicated to providing support services that are designed to enhance your research, sales and marketing teams’ efforts. Services include:
- Inbound and outbound calling
- Event RSVPs (obtaining RSVPs and encouraging leads to attend events)—this service increases event attendance
- Event follow-up learning
- Cleaning out databases and updating contact information Interviewing leads
- Interviewing the general population
- Focus group recruiting (getting qualified participants for focus groups)
- Survey data entry
- Telephone inteviews
- Database creation
- Competitive analyses
- Appointment booking
- Direct mail follow-up
- Database input